Lots of businesses host their own events and New Year’s Eve is a great time to do so. Nobody wants to be left with no plans on what is often considered the biggest night of the year, so people are always on the lookout for things to do on New Year’s Eve. If you can get the word out about your party or event to enough people, it’s bound to be a great success.
For that to happen, you need to consider the channels through which your audience might hear about your party. While word of mouth is still a great way to raise awareness of a party or event, some of the other, more traditional means of advertising, such as radio/print, are not as successful as perhaps they once were. Of course, much of this depends on your demographic, but there is research to suggest that online advertising is now much more effective (and often cheaper) than traditional advertising.
As we draw closer to New Year’s Eve (now just a few weeks away), you may be starting to feel a little bit anxious – especially if you’re looking low on numbers. But don’t worry, there is still time to drum up a few extra attendees, and you can do so right from your computer at work or home. Just keep on reading to find out how…
Advertise on your website
If you own a website, make sure to mention your New Year’s Eve party on one of its most popular pages. You may even want to add something to the homepage, as this is where the majority of visitors will land when they come to your site. If you have access to edit your website, doing this shouldn’t cost you anything, and should take no more than a couple of hours to sort.
If you don’t have a website, get one! There are hundreds of benefits to having a business website, so why not speak to a local agency such as MA Design, web design in Cheltenham, to find out what’s available to you.
Run an AdWords campaign
Once you’ve put your advert onto your website, driving traffic to it with an AdWords campaign can be a great way to make sure it gets seen. While AdWords can be expensive and only works for as long as it is paid for, it can work wonders as a “quick fix” for online marketing. For something like promoting an event or party, AdWords can be very effective.
Post to social media
Social media sites like Facebook, Twitter and Instagram are great places to promote things like events and parties. In addition to providing you access to some of your existing customers and those who already follow you, most social media sites now allow post “boosting” that can help you to achieve an even wider reach. As social networking sites allow you to communicate with your audience on a more personal level, advertising your event or party here can be a great way to get more bums on seats.
Sell tickets online
You don’t need a full-blown eCommerce website to sell tickets online, just a PayPal account and a way to be able to send them out. If you can make it as easy as possible for people to buy tickets, you’re likely to sell more of them.